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- Businesses leverage influencer marketing especially social media channels for brand building activities; Asia Pacific to witness lucrative avenues from growing popularity of lash extension as beauty trend

- Brands focus on boosting awareness about proper application and maintenance of lashes among end users, eyelash perm kits gain popularity among salons

ALBANY, N.Y. , Jan. 13, 2022 /PRNewswire/ -- Eyelash extensions are gathering steam among beauty-conscious customers as a key trend, underpinned in large part due to combined aspect of customization and safety of the treatments. Individuals, especially older women, have warmed up to the trend to get a fuller and natural lash look. Salons are adopting eyelash perm kits and offering long-lasting lifts and curling components. Growing awareness about the apt use, care and aftercare, and maintenance of lash extensions have fueled the demand for complementary products, extending the horizon of the lash extension market.

Well-entrenched retailers and beauty brands are leveraging the power of influencer marketing to attract customers. In recent years, even small lash extension companies have realigned their strategies by promoting their various product categories through recommendations on social media and eCommerce reviews, finds a TMR study on the lash extension market.

Rise in preference of inexpensive and easy-to-use eyelash extensions has translated into lucrative avenues for players in the lash extension market, notes the TMR study. The global valuation of the lash extension market is projected to advance at CAGR of 7.6% during the forecast period of 2021 – 2031. Russian lashes and Barbie lashes have generated particular interest among end users.

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Key Findings of Lash Extension Market Study

The proclivity toward professional salon services is driven by the conscious choice to prevent potential irritation and infection risks. A growing number of beauty brands including start-ups are offering complementary products notably for removal of lash extensions. Products such as lash extension-friendly oil-based cleansers, makeup removers, and eye creams have thus gained traction in recent years, and is likely to offer value-grab opportunities to market players, observe the analysts at TMR.

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Lash Extension Market: Key Drivers

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Lash Extension Market: Regional Growth Dynamics

Asia Pacific held a major share of the global lash extension market—with nearly 37% revenue share in 2020. This regional market is projected to witness rapid rise in revenue streams, fueled by growing presence of manufacturers and retailers. Strides being taken by social media marketing for beauty products have also bolstered the growth prospects of the players in the region.

Lash Extension Market: Key Players

Some of the key players in the lash extension market are Xtreme Lashes, LLC., JTFIL Eyelashes, JAUNTSKY ARTS&CRAFTS CO., LTD., Emeda eyelash Company, Eyelashesworld, Bella Lash extensions, Qingdao Meecil International Trade Co., BABIL LASHES FACTORY COMPANY, and Qingdao LashBeauty Cosmetic Co., Ltd.

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Global Lash Extension Market: Segmentation

Lash Extension Market, by Type

Lash Extension Market, by Color

Lash Extension Market, by Length

Lash Extension Market, by Price

Lash Extension Market, by End-user

Lash Extension Market, by Distribution Channel

Lash Extension Market, by Region

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