On 10 February Diego dalla Palma Milano launched MyHappyToy, the revolutionary 5D action mascara that gives the lashes an extraordinary “push-up” effect with a playful tone of voice and totally pink dress.This product was born with the desire to become a partner in crime for all women who never take themselves too seriously and who want to escape into a fun and carefree world.On the occasion of the debut of MyHappyToy, in collaboration with the Douglas Perfumeries, a leader in the beauty sector, it launches an engaging and dynamic communication campaign with entertaining, funny and engaging contents.A post shared by diegodallapalma_official (@diegodallapalma_official)To support the launch, the brand has created with Shh Milano, a very well-known Made in Italy lingerie brand in the last period on social media and among the influencers, exclusive and Limited Edition briefs customized with the words "Welcome to My Happy World ”Which recall the concept of the new mascara.The first 100 who purchase the new MyHappyToy mascara on douglas.it will receive the slip as a prize.This funny experience with Douglas will also develop in the collaboration of the brand with Giulia Salemi, an Italian-Persian model and influencer known for having participated in television programs such as Beijing Express and Big Brother Vip, as well as being an established influencer, who will create exclusive content dedicated to the new mascara for Douglas and Diego dalla Palma.Furthermore, on February 24th at 6.00 pm Giulia Salemi and the makeup artist Elisa Rampi will participate in a live on Douglas profile to tell about this iconic product and to announce the competition that will allow you to have the exclusive Shh Milano briefs as a prize.In this article: Diego dalla Palma, Diego dalla Palma Milan, Douglas, Elisa Rampi, Giulia Salemi, MyHappyToy, Shh MilanoYou must be logged in to post a comment.Diego dalla Palma Milano expands its Body Trainer line, divided into three phases - draining, slimming and firming - and specific to respond professionally to imperfections associated with water retention, cellulite, localized adiposity and skin relaxation and to obtain a body from more toned and defined look.Focusing on one of the “enemies” most hated by women, localized adiposity on the belly, hips and culotte de cheval and on stretch marks, he launches three novelties.Benda Pant® Reshaping Shorts Belly, Hips and Culotte de Cheval, is a cosmetic shock treatment with a sauna effect to reshape the shapes of the most rebellious areas of the body such as belly, hips and buttocks, with a slimming, firming and modeling action.The shorts, which make use of "fat-burning" active ingredients and Bulbine Frutescens extract, with an elasticizing action, counteract localized adiposity, help regain a more harmonious and proportionate silhouette, improve skin tone and elasticity and counteract the presence of stretch marks and loose skin.The skin tissues are immediately more toned and the shapes more and more reshaped.Soaked and ready to use, washable and reusable, they should be left to act for 30 to 60 minutes, massaging the residual serum on the treated areas.Limo Modeling Cream Belly and Hips, "sauna effect" body cream with intensive remodeling action, specific for belly and hips, reactivates skin microcirculation, counteracts localized adiposity, reduces imperfections associated with cellulite and firms relaxed tissues in the most critical areas of the body giving a more harmonious and proportionate silhouette.#Corrects Stretch Mark Exfoliating Serum, targeted treatment with "shock" action that helps to reduce the visibility and prevent the appearance of stretch marks with firming action hydroxyproline and progressive exfoliating gluconolactone, makes the skin smooth and elastic, refining its texture, revealing itself to be also ideal as an elasticizing concentrate for breasts, inner arms and thighs, belly.In this article: Benda Pant® Shorts Reshaping Belly, Body Trainer, Corrects Stretch Mark Exfoliating Serum, Diego dalla Palma, Diego dalla Palma Milan, Hips and Culotte de Cheval, Limo Modeling Cream Belly and HipsClinique "en vedette" on the Croisette on the occasion of the most prestigious red carpets of the 75th Cannes Film Festival.Luca Cianciolo, Celebrity Make-up Artist in fact armed with the beauty looks of Toni Garrn, Gabrielle Caunesil, Larsen Thompson and Giulia Salemi.“Toni Garrn shines in a nude and natural beauty look, perfect for the day - says Luca Cianciolo - In the foreground the complexion, uniform and luminous, which enhances the features of his face.To emphasize the color of the eyes, we created shadows and lengthened the gaze, to make it even more sophisticated ".Products usedAs for Gabrielle Caunesil who wore makeup for the Red Carpet of “Armageddon Time”, she explains: “Gabrielle's charisma makes her a very intriguing woman.We created looks with intense browns to make it even more seductive ”.Products used"To me the eyes!The make-up created for Larsen Thompson (for the Red Carpet of "Triangle of Sadness") focuses everything on the look: a decisive cat eye, emphasized by the black eyeliner that makes it magnetic ", says Luca Cianciolo, Celebrity Make- up Artist.Products usedSpeaking of the beauty look sported by Giulia Salemi for the Red Carpet of “Forever Young”, then, he points out: “With Giulia we have chosen a look that reminded us of a Diva of yesteryear, with attention to detail without neglecting the look, complexion and lips.Her nude overlip framed her eye-liner making the look modern and captivating ".Products usedIn this article: 75th Cannes Film Festival, Clinique, Cannes Film Festival, Gabrielle Caunesil, Giulia Salemi, Larsen Thompson, Luca Cianciolo, Toni GarrnTo choose, compose and customize your own beauty look, Diego dalla Palma launches the Palette Face Refill, a cosmetic bag equipped with a mirror that accommodates two positions for refill face pods to choose from among the powders, the three and the highlighters of the brand.Three powders: Invisible Setting & Retouch Powder, face perfecting powder, ideal for finishing make-up and retouching during the day thanks to a mixture of spherical powders that naturally absorb excess surface sebum without drying the skin and without " mask effect ";T-Zone & Eye Shine Control Powder, mattifying powder for face and eyes, specifically designed for the T-zone and for sensitive areas such as the eye area, with transparent, mineral and talc-free powders that give extreme smoothness and a finish natural satin and mineral clay derivative that smoothes and helps regulate excess sebum;and Perfect Skin Powder, universal waterproof powder, which offers the complexion an extraordinary “radiant glow” effect.Available in three shades for a “sun kiss” effect, on the other hand, Always Bronze Powder, a water-resistant bronzing powder with a light and buildable texture.Finally, Skin Highlighter, a compact powder highlighter, enriched with precious and small pearls to sublimate and illuminate the skin of the face, neck and décolleté.In this article: Diego dalla Palma, Palette Face RefillThe eyebrows frame the face, intensify the gaze: they alone are enough to make a face beautiful.Furthermore, they are the undisputed element of a complete and professional make-up.Diego dalla Palma Milano has always supported the importance of eyebrow architecture, placing them at the center of make-up as the absolute protagonists in facial care.In this regard, in 2016 the brand had launched The Brow Studio: the first complete line of selective perfumery dedicated to eyebrows, thanks to which it has become one of the top brands on the market in Italy.The brand's goal was - and still is - to support the eyebrow culture by integrating its care into the daily make-up routine to give intensity and sensuality to the gaze.To spread the art of eyebrow design, in addition to expanding The Brow Studio range with two new products and new shades in the existing formulations to be more inclusive, Diego dalla Palma Milano has organized The Brow Studio Tour, a traveling journey into the world of eyebrows with 70 events in 5 Italian cities - Bologna, Milan, Turin, Rome and Naples - from 15 May.It will be possible to discover the techniques and trends of eyebrow architecture with personalized advice by choosing to participate in a Master Show or by making a personalized appointment at the points of sale involved in the initiative.The Master Show is a lesson reserved for 8-10 participants during which the Makeup Artist of Diego dalla Palma Milano will perform a lesson with an eyebrow focus on a model.At the end of the demonstration, the participants will receive personalized advice to become the architects of the design of their eyebrows in total autonomy.In the stores participating in the initiative, two lessons a day will be held, one in the morning and one in the afternoon.The Resellers participating in the initiative will dedicate, within their own space, an entire day devoted to the eyebrow makeup focus by organizing the Personal Brow, individual half-hour appointments between the Makeup Artist of Diego dalla Palma Milano and each customer. .During this appointment, the client's face will be studied to recommend the correct brow design.Then the makeup artist will create the eyebrow makeup and, at the end, will provide you with personalized advice to enhance this so important part of the face.Both the Master Show and the Personal Brow are unmissable events to live an immersive experience in the world of eyebrows in a fun and interactive way.The tour will see the first opening stage on May 15 in Bologna at the MakeUpStudio Diego dalla Palma Milano, with the participation of a talent who will be made up by the brand's Makeup Artist.All the stages will be supported by selected talents and, in particular 5 stages, events will be organized together with talents or makeup artists known in the social world: in Milan at Douglas;in Bologna from Pinalli in Via Farini in Bologna on 26 May;in Turin at Sinatra Perfumery in Piazza San Carlo on May 28;in Rome at Profumeria Candia on 17 June;in Naples at Idea Bellezza on June 30th.For the entire duration of the tour, all those who cannot go to the participating points of sale will be able to book an online consultancy service at the website www.diegodallapalma.com.In this article: Diego dalla Palma, Diego dalla Palma Milan, The Brow StudioFrom Diego dalla Palma Nuda2 Eyeshadow Palette a set that contains 12 very elegant nude shades that allow you to enhance your gaze with an infinite number of naked looks.Kept in the boîte, equipped with a mirror and ideal to always carry with you, a mix of cold universal colors that blend with warm shades to satisfy every need for make-up from the most natural to the most intense: the dark and opaque colors create a base perfect;the pearly bronzes cover the eyelids and define the contours, embellishing the eyes, the light shades illuminate the light points and give a glamorous and sophisticated final touch.Characterized by matt, satin and extra-pearl finishes to be mixed endlessly, the eyeshadows boast textures, creamy and soft to the touch, they blend easily, releasing a light and saturated color, also giving a unique sensory experienceIn this article: Diego dalla Palma, Diego dalla Palma Milan, Nuda2 Eyeshadow PaletteAfter the success of MyToyBoy, Diego dalla Palma Milano presents a new mascara to collect: MyHappyToy.Characterized by a 5D action that intensifies the lashes at the root by combining the best performances of a high definition mascara with those of a volumizing mascara, it curves and lifts the lashes with an immediate "push-up" effect and ensures an ultra-defined volume without lumps and smudges for 24 hours.Its formula is enriched with Superlash CPX, a combination of Biotinyl-GHK and panthenol, which stimulates the proliferation of keratinocytes in the bulb, promotes the anchoring of the eyelashes and helps to repair damaged ones, strengthens them and reduces their loss.In just 30 days, it stimulates the regrowth (+ 13%) and volume (+ 6%) of the lashes, making them naturally longer, fuller, thicker and more resistant.Another advantage is the curved comb elastomer applicator featuring two reservoirs that allow greater product release on the lashes.The arrangement and the spaces between the teeth, aligned and not staggered, also allows to collect even more product and improve its application.In this article: Diego dalla Palma, Diego dalla Palma Milan, MyHappyToyThe Diego dalla Palma group is the spokesperson for the Italian Red Cross campaign in the collection of drugs to deal with the emergency caused by the conflict that involves us so closely.Supporting the Red Cross means contributing to the commitment of the largest humanitarian organization in the world.For the group there is a universal beauty to be respected, beyond the vibrant tones of a lipstick or the iridescent shades of an eyeshadow, whose color has shades of the rainbow and whose universal value must be untouchable: peace.A post shared by the Italian Red Cross (@crocerossaitaliana)Diego dalla Palma's heart beats for all the victims of the current conflict who have not seen this beauty respected.For this reason it has decided to support the fundraising of the Italian Red Cross in the collection of drugs: on March 8 it will donate both the entire proceeds of online sales and an additional share equal to the proceeds of the day to give more strength to the initiative.To thank for this generous gesture, for every order over € 50 Diego dalla Palma will donate a blue beauty case containing precious mini sizes.“The life of many people also depends on the sensitivity of those who, first of all, see peace in beauty.Let's remember: all together we can make a difference! ”.In this article: Italian Red Cross, Diego dalla PalmaThe period of great ascent continues for Astra, the all-Italian beauty brand, which marks a new milestone.From today, the products of Astra Make-Up, Astra Pure Beauty and Astra Skin are available on the e-commerce of the famous beauty giant Douglas.Astra Make-Up was born in 1988 in Todi, from the dream of the chemist-pharmacist Giuliano Settimi to found his own cosmetics brand.It is thanks to the entrepreneurial vision of his son Simone Settimi, current general manager, and the determination of his wife Lucia Menghella, managing director, that the company continues to grow and develop on the thread of experience and passion, combining creativity and an all-Italian love for cosmetic products.Thanks to the rebranding and positioning process started over two years ago, Astra has been able to establish itself firmly on an extremely competitive market, conquering more and more positions and brand awareness.Only during the last few months, in fact, Astra was Official Partner of X Factor 2021 and - during the last edition of Sanremo - joined Diego Passoni, famous speaker of Radio Deejay, during the social broadcast Citofonare Passoni.“I am very proud of this new step from Astra.Our make-up and skincare products are the result of constant commitment.Our tenacity, 100% made in Italy, allows us to carry on the challenge of change in continuity, creating extraordinarily innovative products.But always with respect and determination of Social Responsibility, to continue to offer quality, performance, safety and above all respect for the environment ”, declared Simone Settimi, general manager of Astra.At the heart of Astra's operations lies the quality of the products offered to its consumers: the technical management and quality control, coordinated with the qualified laboratories that the brand relies on for safety and clinical efficacy tests, constantly ensure a high standard. quality, safety, performance and conservation of the cosmetic product in its entirety.The entry of Astra into Douglas's e-commerce is part of the brand's growth plan, which today aims to increase not only the distribution network in Italy, but also to continue the path of expansion abroad that today sees the beauty brand present in over 30 countries in Europe, South America and the Middle East and Asia.A path parallel to that of the commitment in favor of inclusiveness and uniqueness, values ​​that Astra has decided to embrace with very strong determination and which are constantly inspiring.A new way of understanding beauty and self-care, which focuses on everyone's individuality and personal characteristics.After all, Astra is a brand that perfectly embodies the concept of “democratic-luxury”, accessible to all beyond all barriers and genres, an approach that now includes all aesthetic, cultural and social differences.Finally, to crown this extremely positive moment, Astra took part in the Milan Fashion Week 2022. Daniele Batella, Astra's Global Senior MUA, led a team of 10 make-up artists who worked and curated the beauty looks of the Vaishali fashion show S Couture.A unique opportunity for the Italian beauty brand that signs its rise and opens up to new synergies also within the fashion system.In this article: Astra Make-Up, Astra Pure Beauty, Astra Skin, Citofonare Passoni, Daniele Batella, Diego Passoni, Douglas, Simone Settimi, X FactorRevolutionary, authentic and prestigious, with an ever-current style and a strong identity.This is Elisabetta Franchi's woman, which the designer translates into an unprecedented fashion show.No longer just models who interpret a female stereotype, but also real, credible, contemporary women, 23 women who every day represent the brand in the world, dresses them and takes them on the catwalk to promote a model of feminine authenticity.They are the women who have always chosen the creations of the Maison, who dress the brand in everyday life and who share its values.They are all those women who, with their different personalities, found inspiration in Elisabetta Franchi, contributing to her creations.In a continuous exchange between the designer and her interpreters, a collection takes shape that marks a new chapter of the brand. The catwalk lights up with passion: red velvet dances with absolute black and lights up in emerald.The swaddled and sensual bodies, the feminine and decisive step are a tribute to beauty and vanity, to strength and to the feminine spirit.A post shared by Elisabetta Franchi (@elisabettafranchi)The FW 2022 collection mixes aesthetic choices and messages.It is a contemporary manifesto that focuses on the creative experience, the awareness of the body is a joyful tale that stages the clothes in a suggestive timeless dimension.Play of lights and music accompany the show in a crescendo of positive emotions and vibrations that reveals a movement of outrageous, decisive, aware and terribly sensual women, ready to bring a message of change to the world.To give maximum emphasis to the mood of the show, the designer chose Diego dalla Palma Milano as a partner to create the make-up look of her models and 20 bloggers / influencers from all over the world involved by the maison as ambassador or brand lover in their countries.Like Elisabetta Franchi, Diego dalla Palma Milano also addresses an extremely contemporary, sophisticated and essential woman.The essence of the 100% Made in Italy cosmetic love brand is all reflected in her claims that play with irony, contrasts, paradox.A brand that, speaking with the language of women, has been able to get straight to their hearts.For Diego dalla Palma Milano, in fact, every woman is different from the other, she is a world unto herself, a combination that makes her unique and irresistible, never to be framed.Definitely the perfect partner to best represent the stereotype of the strong, true, credible and sensual woman played by Elisabetta Franchi.With products that stand out for their high performance, the make-up artists of Diego dalla Palma Milano Viviana Veglia, Leonardo De Luca, Erika Razzi and Claudia Zambello, together with 24 other make-up artists led by make-up artist Jessica Nezda, have followed the passionate style of the show in a harmonious way: the light points that give the maximum glow to a smooth and smooth complexion enhance even more the eyes and the sensual red matte lips, giving maximum emphasis to the color palette and the style of the garments that will parade in walkway.The make-up signed Diego dalla Palma for Elisabetta Franchi fashion week is a make-up that maximizes the elegance and femininity of every woman.Super glow face bases, bright eyes with close-up lashes and lips dressed in an elegant red lipstick.Smooth, luminous and uniform skin thanks to the Geisha Lift foundation, defined, elongated and in the foreground eyelashes with the new MyHappyToy mascara and lips highlighted by the wonderful Il Lipstick n ° 31.In this article: Claudia Zambello, Diego dalla Palma, Diego dalla Palma Milan, Elisabetta Franchi, Erika Razzi, Jessica Nezda, Leonardo De Luca, Viviana VegliaThe second edition of the International Biennial of Female Photography will take place in Mantua from 3 to 27 March.The reflection of this edition revolves around Legacy, a term that summarizes several concepts: it means Legacy, Inheritance and everything we create to pass on to future generations which is extremely representative of this current era, so charged with changes, which sees the human collective measure up to what has been left to him, act with this legacy in the present to create a future that is strong and balanced.Diego Dalla Palma Milan, a Made in Italy reality that, through the world of beauty, wishes to tell a world, that of 360 ° self-care, has chosen to participate as a sponsor in this important artistic representation for women.Diego dalla Palma Milano's values ​​have always been irony, creativity and the search for beauty in every woman, a unique, singular beauty, not tied to the impositions of the dominant aesthetics.With the claim "beauty is a lie" Diego dalla Palma Milano aims to help every woman find her own personal beauty, enhancing it, fighting inequality and stereotypes of objective beauty, supporting the charm of imperfection.For the brand, every woman is different from the other, she is a world unto herself, a combination that makes her unique and irresistible, never unreachable.This energy and attention to the world of women beyond every cliché is what has generated the winning synergy with the Biennial of Female Photography in Mantua, attentive to issues related to the thousand opportunities of being a woman today.On March 19th from 10.00 to 18.00 Diego dalla Palma Milano will be present at the BFF with a make-up artist to make women live a unique experience, highlighting their true beauty.On this occasion, the BFF Mantova will offer a free portrait with the photographer Roselena Ramistella for the whole day dedicated to all those women who wish to show themselves in the strength of their essence, of their presence.The day will be accompanied by the Hashtags #beautyisalie and # labellezzaèunabugia to create, Diego Dalla Palma Milano and BFF Mantova, a common opportunity to enhance all women in the world who wish to tell their story through the shot of a professional photographer, because each deserves to enhance your own beauty.A post shared by Roselena Ramistella (@roselena_ramistella)The photographer chosen by the brand for this partnership will be Roselena Ramistella, voted among the best photographers of the "Sony World Photography Awards" in 2018, who conquered the world with her images-testimony of a photography that addresses social issues and loves to experience a personal and intimate vision.In her shots, Roselena prefers the essential, removing the superfluous that easily distracts the observer.Her portrait images of her are intense and bare the soul, giving back with great visual ability the beauty of each subject towards which she turns her lens of hers.In this article: BFF Mantua, International Biennial of Female Photography, Diego dalla Palma, Diego dalla Palma Milan, Roselena RamistellaCopyright 2022 |All rights reserved - HIGH PUBLISHER srl VAT number 02387481209 Credits.Copyright 2016 All rights reserved HIGH PUBLISHER srl VAT number 02387481209 Site created by DIGIBYTE.you will be updated on all the news of the beauty worldEnter the characters shown above:I have read and understood the privacy policyThis site uses functional cookies and external scripts to improve your experience.This site uses functional cookies and external scripts to improve your experience.Which cookies and scripts are used and how they affect your visit are specified on the left.You can change the settings at any time.Your choices will not affect your visit.NOTE: These settings apply only to the browser and device you are currently using.